We’ve both lived through all the fads, and just don’t rate them. At UGLY, we are all about diversity, inclusion, a body & skin posi culture, and we’re all about workin’ & twerkin’ with whatcha got!
Ashleigh Atkinson
Co-founder
A marketing mama from wayyy back. Ash is all for a mood-matching manifestation of whatever ‘beauty’ means to you in this minute in time…who knows WHAT tomorrow will inspire? Full face beat? Geddit. Bleached brows & a micro fringe? Hot. Naked & textured skin? Love it.
As head honcho of team chaos, Ash is a proud leader in her blended family, mindfully paving a sturdy and individualised path for her kin & kind is her jam.
Fluent in neurodivergence, chronic pain, disability and an advocate for equality, Ash is a femme force of nature and champion of self-love. A chameleon partial to a hair change (or ten), Ash constantly pushes back against beauty standards. F*ck the haters.
Having the privilege of raising the future within her fam, Ash is determined to turn social media on its face, utilising it for the greater GOOD. She’s basically a superhero.
Jessica Leonard
Co-Founder
Jess is an OG beauty industry pro, with 22 years experience clocked. A teen-dream entrepreneur, Jess birthed her own brand at age 19, and now owns a renowned advanced skin & laser studio, established back in 2002.
She’s been there, done that and now has an UGLY t-shirt to prove it.
Why UGLY beauty?
These days, there’s sooo much saturation in the skincare and beauty industry – how do our youth know which is legit, and which is a bunch of BS? I’ve done my homework, and UGLY is the result.
As an old-timer, I’ve done the hard yards in investigating what’s what, and have the profesh know-how and the experience to be able to provide the youth of today with some lush, effective, cute-but-psycho skincare solutions for each and every human.
With 10 smalls between us, we are all about easy peasy lemon squeezy – something that packs a punch, does what it says it does, and doesn’t cost you your firstborn, and a deposit on a house.
It’s giving DEWY.
It’s giving YOUTHFUL.
It’s giving GLOW.
It’s giving SCIENCE (nerd alert)
Basically, we’re obsessed with you. YOU.
Let’s get SCHOOLED 🤓 in all that is UGLY beauty. A bit naughty, a bit fun, a LOT inclusive. 😉
THE ENVIRONMENT
As an evolving brand, we strive to make the most sustainable choices, whilst still providing a bomb-ass product that’s affordable, high quality & with the faintest possible footprint. We aren’t perfect at it – but perfection isn’t really our vibe. Our intentions are pure (and our skin? GLOWY!) and we won’t ever consciously compromise our environment for $$$
UGLY = Progress over perfection, always.
We are just two smart gals, raising impressionable littles, who love mama nature and believe that small collective efforts – without judgement – can gain hugely beneficial momentum. There’s no ‘all or nothing’ mindset here, babes, and we encourage YOU to jump on board the *doing our best!* express. Clear consciences (and skin), happy, healthy hearts and a fainter footprint are what we strive for. Oh, and long lashes. And fluffy brows. And juicy lips. We don’t ask for much!?
